Everything Gatorade

We field a lot of questions here in the Activeness home office on "the history of Gatorade." Not sure why. Gatorade and Accelerade are our most-consumed and enjoyed sports beverages, but our expertise pretty much ends there. (Note: We do appreciate that Accelerade recently laid some free samples on us, and will be publishing a review of its snazzy new flavors soon.)

So for all you inquiring, thirsty minds: Damn it, stop peering into our Activeness world headquarters windows at night — it's kind of freaking me out, man — and check out these links:

The Wikipedia entry on Gatorade has all the history you'd ever want to know. And Gatorade�'s official site is good.

Sports business writer Darren Rovell used to write a Gatorade blog. Why? I have no idea, but All the President's Men taught me one thing: Follow the money.

Thanks to YouTube.com, you can watch the famous Chris Legh Ironman bonk Gatorade ad narrated by Keith Jackson. NHL phenom Sidney Crosby has a Gatorade commercial. Then there's the Michael Jordan classic: Be Like Mike!

Is Gatorade the best choice for endurance events or will your body benefit from the muscle-repairing protein that's in Accelerade? Two new scientific studies contradict each other. What a surprise that one is funded by each company. My own "experiment of one" has been that Accelerade is a good "closer" for a long workout or race: Bring it in in the 8th or 9th inning to shut the door and it will enhance performance and recovery. This TIME.com story explores "the Sports-Drink Wars." Julie the Chicago Tribune blogger also weighs in on the Gatorade vs. Accelerade debate.

Or you could just refuel your electrolytes with Pickle Juice Sport or Cookie Dough Sport.


Thirsty


Replenished