Sunday, December 31, 2006

This Grace Brought to You by Powerade

In addition to being pretty much hilarious, Talladega Nights may have set a new record for most product placements in a movie. I guess that fits with the NASCAR culture, but I'd also say welcome to the TIVO-killing future of advertising. Though I'd almost rather drink battery acid than Powerade, here's my favorite product pump from Will Ferrell's Ricky Bobby. It comes while he's saying grace before his family's fast food dinner:

"Now, due to a binding endorsement contract that stipulates that I mention Powerade at each grace, I'd just like to say that Powerade is delicious, it cools you off on a hot summer day, and we're all looking forward to Powerade's release of Mystic Mountain Blueberry."

Amen.

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